Therefore, if the website fails to provide it, it’s often losing ready-to-act clients.Ĭontent gap analysis allows you to uncover those missed opportunities and help your site visitors convert into clients. An online purchasing process requires content that answers all the same questions that the customer would ask a consultant in an offline shop. However, this situation illustrates the most typical mistake of many online stores. Having found no answers to my questions, I went to an offline shop and bought a helmet there.īy the way, I’m not complaining about the extra effort of having to purchase it in a physical store, as I think it looks stunning!

Should the helmet sit tight or rather loose, in terms of safety?.

How do I know what size from a particular brand I should take?.

Do the helmets by Kep and Samshield have the same sizing?.

There are plenty of brands that sell equestrian gear online, but before making a purchase, I needed to get answers to a few questions: Recommended Reading: Master Content Refreshing and Republishing in 4 Simple Steps (And Save 80% More Time) Start by analyzing the buyer’s journey, interviewing your clients, doing keyword research, and then review content. In this post, I want to share with you my approach to identifying and filling in the content gaps. Such an analysis gives you an opportunity to create laser-targeted content that your audience is interested in and helps them move through the funnel. These are particular content topics or topic hubs that are missing from your website (while your competitors might have them). One of the things that competitive analysis allows you to do is identify content gaps.

In this case, facts and numbers are your best friends, and analyzing your competitive landscape is a surefire way of acquiring insightful data that you can take advantage of.

Instead, you should focus on applying a strategic approach to how you produce your content. With such a fierce competition, relying on intuition is no longer an option. However, nowadays - with over 4.4 million content pieces published every day - achieving solid growth through content marketing has become tougher than ever. Selecting the most effective content marketing strategy is a hard nut to crack.

Creating a gap analysis